What should you consider when deciding on a name?

The words below are classed as sensitive. If you want to register a company name that contains one of these words, you have to submit a justification with the registration documents or change of name resolution.
Choosing a Name
The following restrictions apply to the registration of a company name:
  • If it is a limited company, the name must end with `Limited' (if a private company) or `public limited company' or `PLC' if a public company. This is intended as a warning to those dealing with the company that the members liability is limited
  • It must not be the same as a name already registered - for these purposes, certain things are ignored when determining whether one name is the same as another, these include:
(a) `Limited' and `PLC' (or public limited company) at the end of the name;
(b) the words `Company' and `and Company';
(c) `The' or `A' at the beginning of the name;
(d) the use of capital or lower case letters and punctuation (and note that `and' is the same as & for these purposes.
 
  • If the name is only very slightly different from one already registered, it will be accepted for registration but there could still be potentially serious problems if the name is too like one already in use (see next section)
 
Sensitive Words and Expressions
 

These are words and expressions that, when used in a company name, may imply business pre-eminence, a particular status or a specific function. For this reason, they have been prescribed in regulations as requiring the approval of the Secretary of State. The aim is to ensure that use of the word is justified so that the public is not misled by the name. Companies House act on behalf of the Secretary of State in dealing with applications for approval of such words and expressions.

The following words imply national or international pre-eminence:

British - approval of this word in your company name will depend on how it is used. Normally the Secretary of State would expect the company to be British owned. You would need to show that the company is pre-eminent in its field by providing supporting evidence from an independent source such as a Government department or a trade association.

If the word 'British' is qualified by words that do not describe an activity or product, for example by using a 'made-up' word, then evidence of pre-eminence is not necessarily essential. But you would be expected to show that your company is substantial in relation to its activity or product and that it is eminent in its own field.

England, English, Scotland, Scottish, Wales, Welsh, Ireland or Irish - if you wish to use these words as a prefix to your company name, the rules are similar to those for 'British'. You will usually be given approval to use any of these words as a suffix if you show that the company has its main place of business in the country concerned. If you want to use one of these words because it is a surname, you will usually be given approval if the company name includes forenames or initials.

European - names which include this word will not be approved if they unjustifiably imply a connection with official bodies of the European Union. If there is a genuine connection with an official body, the name may be allowed if the appropriate body supports the application.

Great Britain or United Kingdom - if you wish to use these expressions as a prefix, or to use 'of Great Britain' or 'of the United Kingdom' as a suffix, then the criteria are the same as for 'British'. If the words are used as a suffix to the name, they are normally allowed without difficulty. Using the initials 'GB' or 'UK' in your company name does not require approval.

International - if you wish to use this word as a prefix, you need to show that the major part of the company's activities is in trading overseas. If you wish to use it as a suffix, then approval will usually be given if you can show that the company operates in two or more overseas countries.

National - the criteria for use of this word are the same as for 'British'.


The following words imply business pre-eminence or representative or authoritative status:

association, federation or society - if you wish to use one of these words, your company would normally be limited by guarantee. Each member should have one vote and the constitution should contain a non-profit distribution clause. This provides that any profits should be used to further the objects of the company and not be paid to the members as dividends.

authority, board or council - if you want to use any of these words, you should ask us for advice. If the company is to be registered in Scotland, contact Companies House in Edinburgh.

institute or institution - approval for use of these words is normally given only to those organisations which are carrying out research at the highest level or to professional bodies of the highest standing. You will need to show us that there is a need for the proposed institute and that it has appropriate regulations or examination standards. You will need evidence of support from other representative and independent bodies.

Government - approval for use of this word will be granted only if Companies House is satisfied that there is not any official connection with the HMG, any part of the Scottish or Welsh administration. The whole company name will be taken into consideration and judged independently on its own merits.

HSC (Health and Social Care) - Companies House may consult DHSSPS (Department of Health, Social Services and Public Safety) when considering the approval of names containing this word as it could foster a misleading impression among patients, service users and wider public that the business enjoys an approved status in connection with the Health and Social Care.

HPSS (Health and Personal Social Services) - Companies House may consult DHSSPS (Department of Health, Social Services and Public Safety) when considering the approval of names containing this word as it could foster a misleading impression among patients, service users and wider public that the business enjoys an approved status in connection with the Health and Personal Social Services.


The following words imply specific objects or functions:

assurance, assurer, insurance, insurer, re-assurance, re-assurer, re-insurance or re-insurer - if the name is needed for an underwriting company, we will normally seek further advice. However, if you want to use the name for a company that will only provide insurance services, then you should include the appropriate qualification, for example 'agents', 'consultants' or 'services', in the name.

benevolent, foundation or fund - names that include any of these words will be refused if they unjustifiably give the impression that the company has charitable status. If the company is limited by guarantee and has a non-profit distribution clause in the memorandum of association, then the name will normally be approved.

charter or chartered - names that include these words will be refused if they unjustifiably give the impression that the company has a Royal Charter. If the words are used to qualify a profession, we will seek the advice of the appropriate governing body before considering whether to give approval.

charity - to use this word the company must provide a letter of non-objection from the Charity Commission. If the company is not intended to be a charity, a copy of the proposed memorandum and articles of association along with details of the company activities and an explanation of why the word is required must be forwarded to the Charity Commission.

chemist or chemistry - if you want to use these words, you should ask for advice from Companies House in Cardiff. If the company is to be registered in Scotland, contact Companies House in Edinburgh.

co-operative - if you wish to use this word, your company's Memorandum and Articles of Association should follow the rules generally associated with co-operatives in the UK. If you need further advice you should contact Companies House in Cardiff. If the company is to be registered in Scotland, contact Companies House in Edinburgh.

Friendly Society or Industrial and Provident Society - we will refer names which include these expressions to the Registrar of Friendly Societies for advice. If you want to use them in your company name, you should first ask Companies House in Cardiff. If the company is to be registered in Scotland, contact Companies House in Edinburgh.

group - if use of this word implies several companies under one corporate ownership, then you will need to provide evidence of a parent and/or subsidiary association with two or more other British or overseas companies. If the name clearly shows that the company is to promote the interests of a group of individuals, then the name will normally be approved.

holding(s) - a company wishing to use this word must be a holding company as defined under section 736 of the Companies Act 1985.

patent or patentee - a name including either word will only be approved if it does not contravene the Copyright, Designs and Patent Act 1988.

post office - Companies House are likely to seek advice on applications that include these words.

register or registered - we treat every application for use of these words on its merits. Generally, we will seek advice from the appropriate governing body if names that include these words are linked with a professional qualification. The name will not be registered if it unjustifiably implies a connection with HM Government or a local authority. If such a connection actually exists, the name may be allowed if the appropriate body supports the application.

Sheffield - if you wish to use a name that includes the word 'Sheffield', we will need to establish details of the company's location and its business activities. We will also consult the Company of Cutlers in Hallamshire.

stock exchange - names including this expression will normally be refused unless there are special circumstances.

trade union - names including this expression will normally be refused unless they conform to legislation relating to trade unions.

trust - the word 'trust' can be used in many different senses. Each application is dealt with on its merits but the main uses of this word are as follows:

charitable trust - these companies need to have charitable objects and a non-profit distribution clause in the memorandum of association. You will be asked for confirmation that you have made, or will make, an application for registration as a charity with the Charity Commission. Scottish companies wishing to use the expression 'charitable trust' will need to apply to the HM Revenue & Customs (HMRC) in Edinburgh as the Charity Commission has no jurisdiction in Scotland.

educational trust or artistic trust - such companies should have a non-profit distribution clause in the memorandum of association and the name should reflect the nature of the trust. The promoters should be of high standing in the field.

enterprise trust - these companies must have a non-profit distribution clause in the memorandum of association and they must be able to provide evidence of support from, for example, local authorities, businesses or banks.

family trust - such companies must be non-profit distributing and the objects must reflect the nature of the trust. Names of family trusts will usually be approved if the name as a whole identifies the company as such.

financial trust or investment trust - if you wish to use these expressions, you will need to provide a written assurance that substantial paid-up share capital or other funds will be achieved within a reasonable period after incorporation.
pensions or staff trust - the names of such companies must include the name of the parent company, and the objects of the company must include the operation of pension funds.

unit trust - if you wish to use this as part of your company name, you should seek the advice of Companies House in Cardiff. If the company is to be registered in Scotland, contact Companies House in Edinburgh.


You will need the approval of the Secretary of State for Business, Enterprise & Regulatory Reform before you use any of the following words or expressions (or their plural or possessive forms) in your chosen company name.

 
(a) Words which imply national or international pre-eminence:
 
British International Scottish
England Ireland United Kingdom
English Irish Wales
European National Welsh
Great Britain Scotland  
 
(b) Words which imply business pre-eminence or representative or authoritative status:
 
Association Council HPSS (Health and Personal Social Services)
Authority Institution HSC (Health and Social Care)
Government Federation Society
Board Institute  
 
(c) Words which imply specific objects or functions:
 
Assurance Fund Re-assurer
Assurer Group Register
Benevolent Holding Registered
Charter Industrial & Provident Society Re-insurance
Chartered Insurance Re-insurer
Chemist Insurer Sheffield
Chemistry Patent Stock exchange
Co-operative Patentee Trade union
Foundation Post office Trust
Friendly Society Reassurance  
 
Words or expressions in the following list need the approval of the Secretary of State. If you want to use any of them in your company name you will need to write first to the relevant body to ask if they have any objection to its use. When you apply for approval to use the name you should tell Companies House that you have written to the relevant body and enclose a copy of the reply you have received.
 
Word or Expression
Relevant Body for companies intending
to have registered office in England or Wales

Charity, Charitable

Head of Status
Charity Commission
Woodfield House
Tangier
Taunton TA1 4BL

Contact Lens

The Registrar
General Optical Council
41 Harley Street
London W1N 2DJ

Dental, Dentistry

The Registrar
General Dental Council
37 Wimpole Street
London W1M 8DQ

District Nurse,
Health Visitor,
Midwife, Midwifery,
Nurse, Nursing

The Registrar &
Chief Executive
United Kingdom Central
Council for Nursing,
Midwifery and Health Visiting
23 Portland Place
London W1N 3AF

 Health Centre

Office of the Solicitor
Department of Health &
Social Security
48 Carey Street
London WC2A 2LS

 Health Service

Penny Turner
Head of Branding
Department of Health
Room 230B, Skipton House
80 London Road
London SE1 6LH

NHS (National Health Service)

Mike Pattrick
Office of the Solicitor
Dept of Health, Room 518,
New Court 48,Carey Street
London WC2A 2LS
Tel 0207 412 1225

 Police

Pauline Laybourne
Briefing and Honours Team
CRCSG Change and Support Unit
3rd Floor A, Fry Building
2 Marsham Street
London SW1P 4DF

 Polytechnic

Department of Education
and Science
FHE 1B, Sanctuary Buildings
Great Smith Street
Westminster
London SW1P 3BT

Pregnancy,
Termination,
Abortion

Department of Health
Area 423
Wellington House
133-135 Waterloo Road
London SE1 8UG

Royal, Royale,
Royalty, King,
Queen, Prince, Princess,
Windsor, Duke,
His/Her Majesty

(If based in England)
Linda Henshaw
Ministry of Justice
Constitutional Settlement Division
6 th Floor - Point 6B
Selbourne House
54 Victoria Street London SW1E 6QW

(If based in Wales)
The National Assembly for Wales
Crown Buildings
Cathays Park
Cardiff CF10 3NQ

 Special School

Clinton Roche
Department for Education and Skills
Caxton House
6-12 Tothill Street
London
SWlH 9NA

Tel: 0870 0012345

 University

Privy Council Office
2 Carlton Gardens
London SW1Y 5AA

   
 
Certain words or expressions are covered by other legislation and their use in company names might be a criminal offence. These are listed below. If you want to use any of these words or expressions in your company name, then you should contact the relevant regulatory authority or ask us for advice before proceeding. We may seek independent advice from the relevant body.
 

Word or Expression

Relevant Body

Anzac

Seek advice of Companies House

Legislation:
Section 1 Anzac Act 1916

Architect

Architects Registration Board
73 Hallam Street
London W1N 6EE

Legislation:
Section 20 Architects
Registration Act 1997

Building Society

Seek advice of
Building Societies Commission
Victoria House
30-40 Kingsway
London WC2B 6ES

Legislation:
Building Society Act 1986

Chamber(s) of Business, Chamber(s) of Commerce,
Chamber(s) of Commerce and Industry,
Chamber(s) of Commerce, Training and Enterprise,
Chamber(s) of Enterprise,
Chamber(s) of Industry
Chamber(s) of Trade,
Chamber(s) of Trade and Industry,
Chamber(s) of Training,
Chamber(s) of Training and Enterprise
or the Welsh translations of these words

Guidance is available from Companies House

Legislation:
Company and Business Names (Chamber of Commerce etc.) Act 1999

Chiropodist, Dietician,
Medical Laboratory,
Technician,
Occupational Therapist,
Orthoptist,
Physiotherapist,
Radiographer,
Remedial Gymnast

Mrs Joan Arnott
Department of Health
HRD HRB
Rm 2N35A
Quarry House
Quarry Hill
Leeds LS2 7JE

Legislation:
Professions Supplementary to Medicine Act 1960 if preceded by Registered, State or
Registere

Chiropractor

The Chief Executive
General Chiropractic Council
44 Wicklow Street, London
WC1X 9HL

Legislation:
Chiropractors Act 1994

 

Credit Union

The Public Records Section
Financial Services Authority
25 The North Colonnade
Canary Wharf
London E14 5HS

Legislation:
Credit Union Act 1979

 

Dentist,
Dental Surgeon,
Dental Practitioner,

The Registrar
General Dental Council
37 Wimpole Street
London W1M 8DQ

Legislation:
Dental Act 1984

 

Druggist,
Pharmaceutical,
Pharmaceutist,
Pharmacist,
Pharmacy

The Director of Legal Services
The Royal Pharmaceutical Society of Great Britain
1 Lambeth High Street
London SE1 7JN
(for Scottish Registered Companies)
The Pharmaceutical Society
36 York Place
Edinburgh EH13HU

Legislation:
Section 78 Medicines Act 1968

Institute of Laryngology,
Institute of Otology,
Institute of Urology,
Institute of Orthopaedics,

Seek advice of University College London
Gower Street
London
WC1E 6BT

Legislation:
University College London Act 1988

Patent Office,
Patent Agent

 

IPPD (Intellectual Property Policy Directorate)
Room 3B38, Concept House

UK Intellectual Property Office, Cardiff Road,
Newport, NP10 8QQ

Legislation:
Copyright, Designs and Patents Act 1988

Olympiad,
Olympiads,
Olympian,
Olympians,
Olympic,
Olympics,
Paralympic,
Paralympics,
Paralympiad,
Paralympiads,
Paralympian,
Paralympians,

translation of these or words so similar to these protected words

 

The London Organising Committee of the Olympic Games Limited (LOCOG)

23rd Floor
1 Churchill Place
Canary Wharf
London
E14 5LN

Legislation:
Olympic Symbol etc. (Protection) Act 1995 (as amended)*

Use of such words may infringe the rights of the British Olympic Association/British Paralympic Association.

*Also protects the Olympic symbols of five interlocking rings; the Olympic motto "Citius Altius Fortius"(“Faster, Higher, Stronger”); the Paralympic symbol of three “agitos”; the Paralympic motto “Spirit in Motion”; and anything so similar to them.

Following London’s successful bid to host the 2012 Olympic Games, the London Olympic Games and Paralympic Games Act 2006 has been introduced. This provides further rights for the protection of Olympic words, symbols and marks relating to the Games. In addition to the protected words outlined in this booklet, the registration of a company name which includes specific words implying association with the London 2012 Games may infringe the rights of The London Organising Committee of the Olympic Games Limited (LOCOG) under this Act.

Optician,
Ophthalmic Optician,
Dispensing Optician,
Enrolled Optician,
Registered Optician,
Optometrist

 

The Registrar
General Optical Council
41 Harley Street
London W1N 2DJ

Legislation:
Opticians Act 1989

Red Cross,
Geneva Cross,
Red Crescent,
Red Lion and Sun

 

Seek advice of Companies House

Legislation:
Geneva Convention Act 1957

 Solicitor (Scotland)

 

The Law Society of Scotland
26 Drumsheugh Gardens
Edinburgh EH3 7YR

Legislation:
S.31, Solicitors (Scotland) Act 1980

Veterinary Surgeon,
Veterinary, Vet

 

The Registrar
Royal College of
Veterinary Surgeons
62-64 Horseferry Rd
London SW1P 2AF

Legislation:
Sections 19/20 Veterinary Surgeons Act 1966

   
 
Passing Off
 
The main restriction on the use of a name (for any business whether sole trader, partnership or company) is that the name used for the business, or a very similar name, may already be in use by an existing business. The other business may be able to sue under Common Law for passing off as such a business. For a successful passing off action the company suing must show that it is established in business under that name or has some other right to its use and that the company being sued is conducting business in such a way as to infringe the original company's right to use their established name in such a way that the newcomer is likely to cause damage to the original company's business. The action is only usually available where the two companies are in a broadly similar line of business and the same or overlapping geographical areas. If the original company is successful it will obtain an injunction to stop the new company using the name. Damages may be available if infringement persists and there is, of course, the risk of legal costs
 
Trade Marks
 
Care must be taken to avoid setting up a company which will infringe a registered trade mark. In many cases a trade mark search should be undertaken before registering a company name, and trade mark registration should also be considered
 
Full and comprehensive version of this document can be found at
www.companieshouse.gov.uk

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